Enhanced

Video Creative

Original video

Analysis

Enhanced Video

Improvements

Comparison

Original video

Analysis

Messages

InView Time

of Full Duration

3D Cool
Inverter AC

2″

4%

3 Hot Air Intakes Vents

2″

4%

Up to 40% Faster Cooling

4″

8%

Cools even
at 55ºC

2″

4%

Original Video

Analysis

Enhanced video

Improvements

Comparison

Enhanced video

Improvements

Messages

InView Time

of Full Duration

3D Cool
Inverter AC

32″

64%

3 Hot Air Intakes Vents

29″

58%

Up to 40% Faster Cooling

26″

52%

Cools even
at 55ºC

12″

24%

Call to action

10″

20%

Enhanced video

Original video

Comparison

Features InView Time

21.5″

vs

2.5″

Video Ad effectiveness
and Brand exposure increased

8.6x

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